Is Google keyword Planner free

Google Keyword Planner is a tool that helps businesses and marketers to identify the right keywords to use in their online advertising campaigns. It enables users to research and analyze keywords that people search for on Google, and estimate the amount of traffic and clicks those keywords can generate. However, the question many people ask is whether Google Keyword Planner is free or not.

The answer to this question is not straightforward, as it depends on the user’s intentions and needs. Google Keyword Planner is part of the Google Ads platform, which is a paid service for businesses that want to advertise their products or services on Google. Therefore, to access the Keyword Planner tool, users need to have a Google Ads account.

However, the good news is that creating a Google Ads account is free of charge. Users only need to provide some basic information about their business and billing details, but they do not have to start advertising immediately or pay any fees to use the Keyword Planner. Once the account is set up, users can access the Keyword Planner tool and start researching keywords for their campaigns.

However, there are some limitations to the free version of Google Keyword Planner. For instance, users need to have an active campaign to access historical data and see the estimated search volume and cost-per-click (CPC) of keywords. Without an active campaign, the tool only provides ranges of search volumes and a generic level of competition, making it less accurate and useful.

Another limitation of the free version is that it does not show all the relevant keywords that people search for on Google. Instead, it suggests only a subset of keywords that are closely related to the user’s input. For example, if a user types “running shoes,” the Keyword Planner may suggest only variations of that keyword, such as “best running shoes,” “women’s running shoes,” or “running shoes on sale.” However, it may not show other relevant keywords such as “trail running shoes,” “barefoot running shoes,” or “minimalist running shoes,” unless the user adds them as new keywords to the planner.

In conclusion, while Google Keyword Planner is not entirely free, it is accessible to users who have a Google Ads account, which is free to create. However, the tool’s functionality and accuracy depend on having an active campaign and paying for advertising on Google. Nonetheless, the Keyword Planner can still be a valuable resource for businesses and marketers who want to optimize their website content, improve their SEO strategy, and stay ahead of their competition.