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google keyword planner

What isgoogle keyword planner


Google Keyword Planner is a free tool provided by Google Ads that helps advertisers research and find relevant keywords for their advertising campaigns. It allows advertisers to see the estimated search volume and the cost per click (CPC) for each keyword, as well as generate new keyword ideas based on a specific topic or website.

Keyword research is an essential part of any successful search engine optimization (SEO) or search engine marketing (SEM) strategy. By using Google Keyword Planner, advertisers can find the most relevant and high-performing keywords for their target audience, which can lead to higher website traffic and conversions.

To use Google Keyword Planner, advertisers must have a Google Ads account. Once logged in, they can access the tool by clicking on the “Tools & Settings” icon and selecting “Keyword Planner” from the drop-down menu. From there, they can enter a keyword or website related to their business or industry, select their target location and language, and choose specific filters to refine their search.


Google Keyword Planner offers various features to help advertisers find the best keywords for their campaigns. The tool provides information on the average monthly search volume for each keyword, as well as the level of competition for that keyword. It also shows the estimated CPC for each keyword, which is the amount an advertiser can expect to pay for a click on their ad.

In addition to providing keyword ideas based on a specific topic or website, Google Keyword Planner also offers a feature called “Discover new keywords.” This feature allows advertisers to enter a broad keyword related to their business and receive a list of related keywords that may not have been initially considered. Advertisers can also use the “Get search volume and forecasts” feature to see how different bidding strategies and budgets may impact their ad performance.

Overall, Google Keyword Planner is an essential tool for advertisers looking to improve their search engine ranking and increase their online visibility. By providing relevant keyword ideas and data on search volume, competition, and cost, it enables advertisers to make informed decisions about their advertising campaigns and optimize their ad spend.